Newquay BID members encouraged to take free 'Visit Newquay' advertising offer

Earlier this year, Newquay Business Improvement District (BID) collaborated with Visit Newquay to enable all BID levy-paying businesses access to a free, online listing via the visitnewquay.org platform. There is still the opportunity for businesses to take this listing now (if they have not done so already).

The official destination marketing platform for the town with a large international reach, Visit Newquay is currently the number one ranked website on Google across a number of key Newquay-related search terms. This is a brilliant opportunity for businesses to promote themselves leading into the winter period when they may naturally quieten down.

Directly funded and organised by Newquay BID, this collaborative initiative is a response by the BID to its recent business consultation process when the third term business plan was created. During this process, many business members advised that they would like to be able to access more future promotional and digital marketing opportunities, particularly going into a post Covid-19 recovery landscape. This project falls under Newquay BID’s Marketing theme within its five-year business plan.  

Visit Newquay’s website, accessible worldwide, has almost 200,000 unique monthly browsers, mainly consisting of new visitors to the site looking for suggestions on places to stay, eat and spend time in Newquay. Current website visitor stats demonstrate a broad age range of people between the ages of 18-65+ with the majority falling into the 25–55 years old age bracket. It also has a relatively even split across genders.  

This Newquay-BID funded opportunity will allow businesses across all sectors, sizes and locations to have a comprehensive digital listing so Newquay can strongly demonstrate its town-wide offering to both visitors and residents. This initiative ensures that 100% of the BID levy-paying members will directly be able to benefit and take advantage of this tangible opportunity, with cost savings per business of up to several hundred pounds. Each listing will include the business name, address and phone number, three images, up to a 2,000-word description, links to an email address and website, any grading and awards, access to special offers page, list of facilities and pricing. 

Jill Wilmott of Trenance Cottages Newquay said, “From my perspective, I saw the value for the broader business community and town. The more opportunities to raise Trenance Cottages Newquay profile, the better, and Visit Newquay offer a great deal more coverage that we could afford on our own. I would definitely recommend BID members to sign up and make the most of the levy they are already paying for. It is a great initiative in terms of different organisations working together and helping to raise awareness of the town and its various assets.”

Katie from Fat Giraffe said, “We took the listing with Visit Newquay earlier this year and we have had a really busy and fruitful summer. We can’t say exactly how much business this generated directly but all promotion helps get our name out there and make us more recognisable. As a family run independent business we really appreciate extra support and publicity when it is offered, especially after the tumultuous year we have all had. We would definitely recommend other Newquay businesses make the most of this and their levy. The team at Visit Newquay was really easy to deal with and it was a really simple process so well worth it.”

Kim Harris, Interim Newquay Business Improvement District (BID) Manager, said, “When we commenced our third term earlier this year, we were super keen to honour our commitment to providing more promotional opportunities for member businesses. This was something that many businesses stated they would like to see more of during our renewal consultation process. Visit Newquay is a brilliant and influential platform to utilise to reach a far-ranging audience, made up of people who are looking for the most suitable businesses to experience whilst here in the town.”

Kim continued, “Those member businesses which have taken listings this year have seen the benefit and we hope to see more sign-ups to this over the next few months as we head into the shoulder season when a little extra promotion is usually needed. It’s very simple for you to take up this listing and we have created an online form for this purpose. A submission link has been issued to all members of our database who we hold up to date email addresses for. If you have not yet received this link, please do email the team at [email protected] and we can issue you all the necessary information you require so you can take up this exclusive offering. Once the form has been completed by yourselves, the content will then be submitted directly to the Visit Newquay team who will then upload each listing to their website. We must, however, stress that the onus will be on each business to take advantage of this opportunity and provide their content through this online form directly to Visit Newquay.”  

Susan Deakin from Visit Newquay said, “We hope that more Newquay businesses will see the value in listing themselves through Visit Newquay. Given the fact we are the most highly ranking site against a number of key Newquay search terms and our vast reach to the right audiences, the benefits are multiple. We look forward to working more closely with Newquay BID over the coming five years and getting to know some of the people behind the brilliant work that goes on behind the scenes to make us one of the top visitor destinations in the UK.”  

For more information on Newquay BID, its achievements, initiatives and projects to date, please visit: www.newquaybid.co.uk or email the team [email protected].